Supplemental Insurance Leads for Licensed Agents
Prospects asking about accident, critical illness, hospital indemnity and cancer coverage, generated for your states and sold to you alone. No long-term contract.
What Supplemental Insurance Leads Are
· Reviewed by Hyder Shah, Founder of InsureLeadsSupplemental insurance leads are prospects who asked about coverage that pays alongside their main health insurance: accident, critical illness, hospital indemnity or cancer policies. We build each campaign for the states you are licensed in, and every lead goes to one agency only: $65 for an exclusive real-time web lead, $90 contact-verified and $160 per interest-verified live transfer.
Looking for Medigap instead? Medicare Supplement leads are a different product for people on Original Medicare, priced on the Medicare rate card.
What Supplemental Insurance Leads Cost
| Format | Price | Terms |
|---|---|---|
| Exclusive real-time web lead | $65 | Sold to one agent and never resold |
| Contact-verified lead | $90 | Phone number and stated interest confirmed by a person |
| Interest-verified live transfer | $160 | Per connected call; screened for interest, not underwritten |
| Aged lead | Not available yet | No aged supplemental insurance records exist yet |
These prices are the Life Insurance row of our rate card. Fresh orders launch at $2,500: a $1,000 setup fee plus $1,500 of lead credit, because each order is a campaign built for one buyer. Live transfers launch at $3,000. There is no long-term contract.
What These Policies Pay, and What They Do Not
Supplemental policies pay fixed amounts on top of a person’s main coverage; they do not replace it. California’s Department of Insurance describes them as policies for people who already have health insurance, paying some of the costs the main insurance does not cover: limited benefits such as a daily dollar amount during a hospital stay, or a set sum on a cancer diagnosis (California DOI). Wisconsin’s insurance regulator says a hospital confinement policy pays a fixed amount for each day in the hospital, for a specified number of days (Wisconsin OCI).
The same Wisconsin guide warns that these policies are not substitutes for basic or major medical coverage and are not qualified health plans under the Affordable Care Act. That sets the first question on every call: does the prospect have major medical coverage today? If they do, show how the fixed benefit fills the gap they are worried about, using California’s own suggested question: how does the policy coordinate benefits with the main health insurance?
If they do not, they need major medical first: quote an ACA plan if you are appointed to sell one. If that is your main market, under-65 health insurance leads bring you those shoppers directly.
How Supplemental Leads Are Generated
InsureLeads generates leads through organic search on our own insurance content and through managed paid search and social campaigns run for each client. Prospects submit their own details on our landing pages, where TCPA consent is captured with a TrustedForm or Jornaya certificate. We do not buy exclusive leads from third-party data brokers.
Every order starts with the states you are licensed in, because no fresh lead exists until a campaign is built; how it works walks through the launch, and how we source leads sets out each channel and the checks every lead passes.
Supplemental Insurance Lead FAQs
Prospects who asked about coverage that pays alongside their main health insurance: accident, critical illness, hospital indemnity or cancer policies. InsureLeads generates them for one agency’s states and sells each lead to that agency only.
They are priced on the Life Insurance row of our rate card: $65 for an exclusive real-time web lead, $90 for a contact-verified lead and $160 per interest-verified live transfer. Fresh orders launch at $2,500 and live transfers at $3,000. Aged supplemental leads are not available yet.
No. Medicare Supplement (Medigap) is a separate product for people on Original Medicare, and it has its own page: Medicare Supplement leads, priced on the Medicare rate card.
Treat that prospect as a major medical lead first. Wisconsin’s insurance regulator says these policies are not substitutes for basic or major medical coverage and are not qualified health plans under the Affordable Care Act.
Yes. Exclusive web leads, contact-verified leads and live transfers each go to a single buyer and are never resold.