Aged Leads
Aged leads are previously generated insurance inquiries from 30-120 days ago. While not as fresh as real-time leads, they offer tremendous value for experienced dialers and agencies that need to maximize ROI on a budget. Many prospects are still actively shopping or have been unable to find the right coverage.
Aged Leads: High Volume at a Fraction of the Cost
Aged insurance leads are previously generated leads — typically 30 to 180 days old — that are available at a steep discount compared to fresh leads. While aged leads have lower close rates than live transfers or same-day web leads, they offer an unmatched cost-per-acquisition opportunity for agents who are skilled at re-engagement, follow-up sequences, and consultative selling. Many top-producing agents use aged leads as the foundation of their prospecting system.
The economics are compelling: whereas fresh live transfers cost $25–$55+ and exclusive web leads run $10–$50 depending on vertical, aged leads typically cost $1–$15 per record. At that price point, even a 2–5% close rate can produce a positive return on investment. Agents who combine aged leads with a structured multi-touch follow-up campaign (call + text + email over 7–14 days) consistently report close rates at the higher end of that range.
InsureLeads offers aged leads across all insurance verticals in every state. You can filter by lead age (30-day, 60-day, 90-day, or 180-day), vertical, state, and even ZIP code. Aged leads are available for immediate download after purchase with no minimum order requirements — buy 50 or 5,000 at the same per-lead price.
Features
- ✓ 70-90% lower cost than real-time leads
- ✓ Available in bulk for high-volume operations
- ✓ Segmented by age range, state, and time period
- ✓ Many prospects still actively shopping
- ✓ Ideal for training new agents
- ✓ Volume discounts up to 50% off
Ideal For
- → High-volume dialing operations
- → Training and onboarding new agents
- → Budget-conscious solo agents
- → Agencies building call lists for campaigns
How Aged Leads Work
Lead Generation
A consumer originally submitted an insurance inquiry 30-120 days ago through one of our lead generation campaigns.
Lead Aging
After the initial delivery period, uncontacted or unconverted leads enter our aged lead inventory.
Your Purchase
You select leads by vertical, state, date range, and other filters. Leads are delivered in bulk via CSV or CRM upload.
Your Outreach
You work the leads through your dialer or CRM. Many prospects are still comparison shopping and responsive to outreach.
Aged Leads Available For
Get aged leads for any insurance vertical
Final Expense Leads
Connect with seniors actively seeking affordable burial and end-of-life insurance coverage. Our final expense leads are pre-qualified and ready to talk.
Learn More →Medicare Leads
Reach seniors turning 65 or entering Special Enrollment Periods who are actively researching Medicare Supplement and Medicare Advantage plans.
Learn More →ACA / Health Insurance Leads
Connect with individuals and families shopping for ACA marketplace health insurance plans during Open Enrollment and Special Enrollment Periods.
Learn More →Life Insurance Leads
Reach individuals and families actively seeking term life, whole life, and universal life insurance quotes for income protection and estate planning.
Learn More →Auto Insurance Leads
Connect with drivers actively shopping for auto insurance quotes. High-intent consumers comparing rates and ready to switch providers.
Learn More →Home Insurance Leads
Connect with homeowners and home buyers shopping for property insurance, including homeowners, renters, and flood insurance coverage.
Learn More →IUL Leads
Connect with high-net-worth individuals and retirement-focused prospects actively researching Indexed Universal Life insurance for tax-free retirement income and cash value growth.
Learn More →Aged Leads FAQs
Aged leads cost 70-90% less than real-time leads. For agencies with strong follow-up systems and experienced dialers, the cost-per-acquisition can actually be lower than real-time leads.
Our standard aged leads range from 30-90 days. We also offer deeply aged leads (90-120 days) at additional discounts for high-volume operations.
Aged leads may have been delivered to one other agent previously. However, many consumers speak with multiple agents before making a decision, and a significant percentage remain unconverted and responsive.
The minimum order for aged leads is typically 100 leads. We offer volume tiers with increasing discounts at 500, 1,000, and 5,000+ lead orders.
Last updated: March 1, 2026