Aged Leads
Aged leads are previously generated insurance inquiries, priced by how old the record is — from 30 days through to over a year. While not as fresh as real-time leads, they offer tremendous value for experienced dialers and agencies that need to maximize ROI on a budget. Many prospects are still actively shopping or have been unable to find the right coverage. Aged leads are not exclusive unless they have genuinely never been resold.
Aged Leads: High Volume at a Fraction of the Cost
Aged insurance leads are previously generated leads — typically 30 to 180 days old — that are available at a steep discount compared to fresh leads. While aged leads have lower close rates than live transfers or same-day web leads, they offer an unmatched cost-per-acquisition opportunity for agents who are skilled at re-engagement, follow-up sequences, and consultative selling. Many top-producing agents use aged leads as the foundation of their prospecting system.
The economics are compelling: whereas interest-verified live transfers cost $90–$300 per connected call and exclusive web leads run $35–$125 depending on vertical, aged leads cost $0.25–$12 per record depending on age band and vertical. At that price point, even a 2–5% close rate can produce a positive return on investment. Agents who combine aged leads with a structured multi-touch follow-up campaign (call + text + email over 7–14 days) consistently report close rates at the higher end of that range.
InsureLeads offers aged leads across all insurance verticals in every state. You can filter by age band (30–90, 91–180, 181–365, or 365+ days), vertical, state, and even ZIP code. Aged leads are available for immediate download after purchase, with a $250 minimum order — the per-lead price is set by the age band, not by how many records you buy.
Features
- ✓ 89-94% lower cost than real-time exclusive leads
- ✓ Available in bulk for high-volume operations
- ✓ Priced in four age bands — the older the record, the lower the price
- ✓ Segmented by age range, state, and time period
- ✓ Many prospects still actively shopping
- ✓ Ideal for training new agents
Ideal For
- → High-volume dialing operations
- → Training and onboarding new agents
- → Budget-conscious solo agents
- → Agencies building call lists for campaigns
How Aged Leads Work
Lead Generation
A consumer originally submitted an insurance inquiry through one of our lead generation campaigns — anywhere from 30 days to over a year ago.
Lead Aging
After the initial delivery period, uncontacted or unconverted leads enter our aged lead inventory.
Your Purchase
You select leads by vertical, state, date range, and other filters. Leads are delivered in bulk via CSV or CRM upload.
Your Outreach
You work the leads through your dialer or CRM. Many prospects are still comparison shopping and responsive to outreach.
Aged Leads Available For
Get aged leads for any insurance vertical
Final Expense Leads
Connect with seniors actively seeking affordable burial and end-of-life insurance coverage. Our final expense leads are pre-qualified and ready to talk.
Learn More →Medicare Leads
Reach seniors turning 65 or entering Special Enrollment Periods who are actively researching Medicare Supplement and Medicare Advantage plans.
Learn More →ACA / Health Insurance Leads
Connect with individuals and families shopping for ACA marketplace health insurance plans during Open Enrollment and Special Enrollment Periods.
Learn More →Life Insurance Leads
Reach individuals and families actively seeking term life, whole life, and universal life insurance quotes for income protection and estate planning.
Learn More →Auto Insurance Leads
Connect with drivers actively shopping for auto insurance quotes. High-intent consumers comparing rates and ready to switch providers.
Learn More →Home Insurance Leads
Connect with homeowners and home buyers shopping for property insurance, including homeowners, renters, and flood insurance coverage.
Learn More →IUL Leads
Connect with high-net-worth individuals and retirement-focused prospects actively researching Indexed Universal Life insurance for tax-free retirement income and cash value growth.
Learn More →Commercial Truck Leads
Reach owner-operators, motor carriers, and trucking fleets actively shopping for primary liability, physical damage, and cargo coverage — including new-authority ventures.
Learn More →Annuity Leads
Connect with pre-retirees and retirees actively researching fixed, indexed, and income annuities for principal protection and guaranteed retirement income. Exclusive, retirement-focused prospects for licensed annuity agents and advisors.
Learn More →Aged Leads FAQs
Aged leads cost 89-94% less than real-time exclusive leads. For agencies with strong follow-up systems and experienced dialers, the cost-per-acquisition can actually be lower than real-time leads.
Aged leads are priced in four age bands: 30-90 days, 91-180 days, 181-365 days, and 365+ days. The older the record, the lower the price — that pricing ladder is the discount, so there is no separate haggling over age.
Aged leads are not exclusive unless they have genuinely never been resold, and they may have been delivered to another agent previously. However, many consumers speak with multiple agents before making a decision, and a significant percentage remain unconverted and responsive.
The minimum aged order is $250. How many leads that buys depends on the vertical and the age band you choose.
Last updated: March 1, 2026