About InsureLeads
We sell exclusively generated, consent-documented insurance leads to independent agents — and we publish our prices, our lead sources, and our replacement policy so you can check them before you buy.
Our Story
InsureLeads was built around a complaint that is almost universal among agents who buy leads: the same consumer gets sold to several agencies at once, the vendor will not say where the record came from, and the price is only available after a sales call.
So the model here is the opposite on each of those three points. Real-time leads and live transfers go to one buyer. Where leads come from and how consent is captured is written down publicly. Per-lead prices are on the pricing page rather than behind a form. Agents who want to buy insurance leads can read every per-lead rate and the prepaid ladder before speaking to anyone.
We are early. Rather than claim scale we do not have, we are prioritizing clearer positioning, tighter qualification, and cleaner delivery workflows before pushing volume aggressively — and stating plainly what we do and do not yet have.
Our Approach
Unlike aggregators that sell the same consumer to five different agents, InsureLeads operates on an exclusivity-first model. Real-time web leads and live transfers are delivered to a single agent and are not resold. Because each record is sold once, your first dial is not competing with four other agents working the same person.
Our lead generation is powered by organic search — the consumers who become your leads found us through Google while actively researching insurance coverage. They are not incentivized survey takers or sweepstakes entrants. Full detail on channels and verification is on how we source leads.
Every campaign documents contact validity checks, insurance interest, and consent language before delivery — each web lead passes through a landing page that records TCPA consent with a TrustedForm or Jornaya certificate at the moment of submission. That discipline matters in a regulated market, and we treat compliance and operational clarity as part of the product rather than an afterthought.
Our Team
Every article is reviewed for factual accuracy, regulatory compliance, and practical applicability before publication.
Sarah Johnson
Senior Insurance Industry Analyst
Sarah Johnson has spent over 12 years in the insurance lead generation industry, working with agencies ranging from solo producers to 100+ seat call centers. She specializes in Medicare and final expense lead strategy, conversion optimization, and compliance. Sarah began her career as a licensed field agent selling Medicare Supplement and final expense policies door-to-door before transitioning into lead operations and agency management. She later founded and operated a mid-sized IMO focused on senior market products, where she managed lead buying across dozens of vendors and refined the frameworks she now writes about. Her work has covered every stage of the funnel: lead source evaluation, cost-per-acquisition modeling, dialer and CRM integration, agent training on compliance scripting, and post-sale retention. Sarah is a frequent contributor to InsureLeads on Medicare OEP/AEP strategy, final expense live transfers, and TCPA-safe lead generation practices. She writes for agency owners who need practical, numbers-first guidance rather than generic marketing advice.
Michael Chen
Lead Generation Strategist
Michael Chen is a digital marketing and lead generation specialist with a decade of experience in insurance performance marketing. He advises agencies on lead source evaluation, ROI analysis, and multi-channel lead management. Michael began his career running paid acquisition for an ACA-focused call center, where he built the attribution and cohort analysis systems that let the operation scale from 30 to 300 agents without losing profitability. From there he moved into consulting, working with insurance agencies, IMOs, and lead vendors on everything from landing page optimization to dialer routing and data hygiene. He has managed multi-million-dollar ad budgets across Google, Meta, and native platforms, and has sat on every side of the lead transaction — buyer, seller, and generator. Michael writes for InsureLeads on lead ROI calculation, live transfer economics, aged lead workflows, and how agencies should evaluate new vendors. His approach is data-driven and skeptical of industry marketing claims: every recommendation he publishes is grounded in actual cost and conversion math he has run.
Our Values
Transparency Over Promises
We publish our pricing, explain our lead sources, and give you full visibility into how your leads are generated. No black boxes.
Agent Success First
Our business grows when your business grows. Every product decision — from lead format to delivery speed — is designed to maximize your close rate and ROI.
Compliance Without Compromise
In a regulated industry, cutting corners on consent and data handling creates risk for everyone. We maintain strict TCPA compliance and provide full documentation for every lead.
Flexibility Over Lock-In
No annual contracts. No minimum commitments. Month-to-month plans that scale up or down based on your pipeline needs.
What Sets Us Apart
TCPA Compliant
Every lead is generated with proper consent and documentation. We protect your agency from compliance risk.
Multi-Vertical Coverage
From final expense to commercial truck — 9 verticals, 3 delivery formats, all 50 states.
Real-Time Delivery
Leads reach your phone, email, or CRM within seconds of generation. Speed to contact drives conversions.
No Long-Term Contracts
Month-to-month plans that scale with your agency. Adjust volume, verticals, and targeting anytime.
Questions Agents Ask Before Buying
The things worth checking about any lead vendor — answered for this one.
InsureLeads is a U.S. lead generation company selling consumer insurance inquiries to licensed independent agents, agencies, IMOs, FMOs, and call centers in all 50 states. What you can verify for yourself before spending anything: our per-lead prices are published openly on the pricing page (most vendors in this category require a quote), our lead sources and TCPA consent process are documented in full, and our replacement policy is published rather than described on a sales call. We are a newer company and do not yet have a third-party review profile, so we would rather be judged on the policies you can read than on testimonials you cannot check.
InsureLeads operates online only. There is no walk-in office and no retail location, which is why you will not find a street address in our listings — we deliver leads by email, webhook, and phone transfer, and campaigns are scoped over email or a scheduled call. We serve agents in all 50 U.S. states and correspondence goes to [email protected].
Not for real-time products. Exclusive web leads and live transfers are single-buyer: the lead is delivered to one agency and is not resold to a competing agent. Aged leads are a different product and are labeled as such — they are older records that may have been worked previously, which is exactly why they are priced at a few dollars instead of tens of dollars. If a page does not say "aged", the product is single-buyer.
Flag it in your delivery channel or reply to the delivery email within the return window shown on your order confirmation, and a qualifying lead is credited or replaced with a fresh lead of the same type. Disconnected or wrong numbers, undeliverable emails, duplicates, and leads outside your specified state or vertical all qualify. What does not qualify is a sales outcome — a no-answer or a prospect who did not buy is not a data defect, and any vendor promising to replace those is over-promising.
No. Buying is month-to-month with no annual contract and no lock-in period. Prepaid campaigns have an order minimum because volume has to be planned and generated, but nothing renews automatically against your will and you can change vertical, geography, or volume between orders.