We Build Trust, Not Just Funnels
InsureLeads is built by licensed insurance veterans. We don't resell shared data. We deliver exclusively generated, high-intent prospects you can actually close.
Our Story
InsureLeads was founded by a team of licensed insurance professionals and digital marketing specialists who saw a fundamental problem in the lead generation industry: agents were overpaying for low-quality, recycled leads from vendors who prioritized volume over results.
After spending years on the agency side — running call centers, managing field agents, and testing every lead vendor on the market — our founding team built InsureLeads to be the company they wished had existed. One built on transparency, lead exclusivity, and a genuine understanding of what insurance agents need to close business.
Today, InsureLeads is focused on building a tighter, more transparent lead operation across multiple insurance verticals. We are prioritizing clear positioning, better qualification, and cleaner delivery workflows before scaling volume aggressively.
Our Approach
Unlike lead aggregators that blast the same consumer to five different agents, InsureLeads operates on an exclusivity-first model. Real-time web leads and live transfers are delivered to a single agent — never resold. This exclusivity drives contact rates of 60–80% and close rates that consistently outperform shared lead sources.
Our lead generation is powered by organic search — meaning the consumers who become your leads found us through Google while actively researching insurance coverage. They are not incentivized survey takers or sweepstakes entrants. They are real people with real insurance needs, captured at the peak of their buying intent.
Every campaign should document contact validity checks, insurance interest, and consent language before delivery. That discipline matters in a regulated market, and we treat compliance and operational clarity as part of the product rather than an afterthought.
Our Team
Our editorial and strategy team brings decades of combined experience in insurance sales, lead generation, and compliance.
Sarah Johnson
Senior Insurance Industry Analyst
Sarah Johnson has spent over 12 years in the insurance lead generation industry, working with agencies ranging from solo producers to 100+ seat call centers. She specializes in Medicare and final expense lead strategy, conversion optimization, and compliance. Sarah began her career as a licensed field agent selling Medicare Supplement and final expense policies door-to-door before transitioning into lead operations and agency management. She later founded and operated a mid-sized IMO focused on senior market products, where she managed lead buying across dozens of vendors and refined the frameworks she now writes about. Her work has covered every stage of the funnel: lead source evaluation, cost-per-acquisition modeling, dialer and CRM integration, agent training on compliance scripting, and post-sale retention. Sarah is a frequent contributor to InsureLeads on Medicare OEP/AEP strategy, final expense live transfers, and TCPA-safe lead generation practices. She writes for agency owners who need practical, numbers-first guidance rather than generic marketing advice.
Michael Chen
Lead Generation Strategist
Michael Chen is a digital marketing and lead generation specialist with a decade of experience in insurance performance marketing. He advises agencies on lead source evaluation, ROI analysis, and multi-channel lead management. Michael began his career running paid acquisition for an ACA-focused call center, where he built the attribution and cohort analysis systems that let the operation scale from 30 to 300 agents without losing profitability. From there he moved into consulting, working with insurance agencies, IMOs, and lead vendors on everything from landing page optimization to dialer routing and data hygiene. He has managed multi-million-dollar ad budgets across Google, Meta, and native platforms, and has sat on every side of the lead transaction — buyer, seller, and generator. Michael writes for InsureLeads on lead ROI calculation, live transfer economics, aged lead workflows, and how agencies should evaluate new vendors. His approach is data-driven and skeptical of industry marketing claims: every recommendation he publishes is grounded in actual cost and conversion math he has run.
Our Values
Transparency Over Promises
We publish our pricing, explain our lead sources, and give you full visibility into how your leads are generated. No black boxes.
Agent Success First
Our business grows when your business grows. Every product decision — from lead format to delivery speed — is designed to maximize your close rate and ROI.
Compliance Without Compromise
In a regulated industry, cutting corners on consent and data handling creates risk for everyone. We maintain strict TCPA compliance and provide full documentation for every lead.
Flexibility Over Lock-In
No annual contracts. No minimum commitments. Month-to-month plans that scale up or down based on your pipeline needs.
What Sets Us Apart
TCPA Compliant
Every lead is generated with proper consent and documentation. We protect your agency from compliance risk.
Multi-Vertical Coverage
From final expense to IUL — 7 verticals, 3 delivery formats, all 50 states.
Real-Time Delivery
Leads reach your phone, email, or CRM within seconds of generation. Speed to contact drives conversions.
No Long-Term Contracts
Month-to-month plans that scale with your agency. Adjust volume, verticals, and targeting anytime.