Lead Generation Strategist

Michael Chen

Michael Chen is a digital marketing and lead generation specialist with a decade of experience in insurance performance marketing. He advises agencies on lead source evaluation, ROI analysis, and multi-channel lead management. Michael began his career running paid acquisition for an ACA-focused call center, where he built the attribution and cohort analysis systems that let the operation scale from 30 to 300 agents without losing profitability. From there he moved into consulting, working with insurance agencies, IMOs, and lead vendors on everything from landing page optimization to dialer routing and data hygiene. He has managed multi-million-dollar ad budgets across Google, Meta, and native platforms, and has sat on every side of the lead transaction — buyer, seller, and generator. Michael writes for InsureLeads on lead ROI calculation, live transfer economics, aged lead workflows, and how agencies should evaluate new vendors. His approach is data-driven and skeptical of industry marketing claims: every recommendation he publishes is grounded in actual cost and conversion math he has run.