Lead Generation Strategist
Michael Chen
Michael Chen is a digital marketing and lead generation specialist with a decade of experience in insurance performance marketing. He advises agencies on lead source evaluation, ROI analysis, and multi-channel lead management.
Digital Marketing Specialist10+ Years in Insurance MarketingPublished Industry Contributor
Articles by Michael Chen
Sales Strategy
How to Set Up a CRM for Insurance Lead Management: Complete Guide
A properly configured CRM is the backbone of successful insurance lead management. This guide covers everything from cho…
Auto InsuranceHow to Generate Auto Insurance Leads in 2026: 12 Proven Methods
Auto insurance remains the largest personal lines market in the U.S. This guide covers 12 proven lead generation methods…