Senior Insurance Industry Analyst

Sarah Johnson

Sarah Johnson has spent over 12 years in the insurance lead generation industry, working with agencies ranging from solo producers to 100+ seat call centers. She specializes in Medicare and final expense lead strategy, conversion optimization, and compliance. Sarah began her career as a licensed field agent selling Medicare Supplement and final expense policies door-to-door before transitioning into lead operations and agency management. She later founded and operated a mid-sized IMO focused on senior market products, where she managed lead buying across dozens of vendors and refined the frameworks she now writes about. Her work has covered every stage of the funnel: lead source evaluation, cost-per-acquisition modeling, dialer and CRM integration, agent training on compliance scripting, and post-sale retention. Sarah is a frequent contributor to InsureLeads on Medicare OEP/AEP strategy, final expense live transfers, and TCPA-safe lead generation practices. She writes for agency owners who need practical, numbers-first guidance rather than generic marketing advice.