Choose Your Lead Format
From live phone transfers to budget-friendly aged leads — every format is TCPA compliant and available for all insurance verticals.
Planning bands, not our results. Any contact-, show-, close- or conversion-rate range on this page is a published planning band — an industry-typical range we publish so you can model a budget before you buy. These are not measured InsureLeads client outcomes: we hold no audited buyer-outcome dataset and publish no client outcome data. How we model lead performance.
Insurance Lead Formats Explained
Choosing the right lead format is just as important as choosing the right vertical. The way a lead is delivered — live phone call, real-time web form, or aged data file — directly impacts your close rate, cost per acquisition, and daily workflow. InsureLeads offers three distinct formats so you can match your lead source to your sales process instead of the other way around.
Live Transfers put you on the phone with a pre-qualified prospect who has already been screened for eligibility and interest. These are the highest-converting leads in the industry and ideal for experienced closers. Exclusive Web Leads deliver fresh form submissions to your inbox or CRM within seconds — never shared with competing agents. Aged Leads are previously generated leads available at a deep discount, perfect for newer agents building skills or experienced agents supplementing their pipeline at low cost.
Every lead format is available across all seven insurance verticals and all 50 states. There are no long-term contracts and every lead is TCPA compliant. An exclusive campaign starts at $2,500 to launch and live transfers at $3,000, because both are generated on demand and the floor funds the campaign build. Aged leads carry no minimum spend — those records already exist. Compare the formats below and click through for detailed pricing, features, and FAQs.
Our Delivery Commitments
We keep expectations clear around exclusivity, delivery, and lead review so buyers know how each package is meant to work.
Lead Format FAQs
InsureLeads offers three lead delivery formats: Live Transfers (pre-qualified prospects warm-transferred to your phone), Exclusive Web Leads (real-time form submissions delivered only to your agency), and Aged Leads (previously generated leads available at a fraction of the cost). All formats are available for every insurance vertical we cover.
Live transfers carry the highest close-rate planning band at 15-30%, because you speak with a pre-qualified, motivated consumer in real time. The band for exclusive web leads is 5-15%, and for aged leads 2-6%. These are published planning ranges, not measured InsureLeads outcomes. The best format depends on your sales style, team size, and budget.
Absolutely. Many of our most successful agents combine live transfers for high-intent prospects with exclusive web leads for pipeline building and aged leads for practice and supplemental volume. There are no long-term contracts on any format, so you can adjust your mix monthly. An exclusive campaign starts at $2,500 to launch and live transfers at $3,000, because both are generated on demand and the floor funds the campaign build. Aged leads carry no minimum spend — those records already exist.
Live transfers are connected in real time — typically within 60-90 seconds of qualifying. Exclusive web leads are delivered within 30 seconds of form submission via email, SMS, or direct CRM integration. Aged leads are available for immediate download after purchase.