Long-Term Care Insurance Leads for Licensed Agents
Prospects planning for the cost of nursing home, assisted living or home care, generated for your states and sold to you alone. No long-term contract.
What Long-Term Care Insurance Leads Are
· Reviewed by Hyder Shah, Founder of InsureLeadsLong-term care insurance leads are prospects who asked about insurance to pay for nursing home, assisted living or home care. We build each campaign for the states you are licensed in, and every lead goes to one agency only: $65 for an exclusive real-time web lead, $90 contact-verified and $160 per interest-verified live transfer.
On the first call, ask whether the prospect is comparing a stand-alone long-term care policy or a life or annuity policy with long-term care benefits, because they are different sales. If they mostly want a death benefit, life insurance leads fit better, and retirement savers often start with annuity leads.
What Long-Term Care Insurance Leads Cost
| Format | Price | Terms |
|---|---|---|
| Exclusive real-time web lead | $65 | Sold to one agent and never resold |
| Contact-verified lead | $90 | Phone number and stated interest confirmed by a person |
| Interest-verified live transfer | $160 | Per connected call; screened for interest, not underwritten |
| Aged lead | Not available yet | No aged long-term care insurance records exist yet |
These prices are the Life Insurance row of our rate card. Fresh orders launch at $2,500: a $1,000 setup fee plus $1,500 of lead credit, because each order is a campaign built for one buyer. Live transfers launch at $3,000. There is no long-term contract.
Why Prospects Ask: The Cost of Care
The federal Administration for Community Living estimates that someone turning 65 today has almost a 70% chance of needing some type of long-term care services and supports. The same page says one-third of today’s 65-year-olds may never need it, 20 percent will need it for longer than five years, and women need care longer (3.7 years) than men (2.2 years) (ACL, last updated 2020).
What that care costs is what brings the prospect to the call. CareScout’s 2025 national medians (CareScout Cost of Care Survey):
| Care setting | 2025 national median |
|---|---|
| Nursing home, private room | $129,575 a year ($355 a day) |
| Nursing home, semi-private room | $114,975 a year ($315 a day) |
| Assisted living | $74,400 a year ($6,200 a month) |
| Non-medical home caregiver | $35 an hour |
These are national medians. Costs differ by state and city, so quote from the prospect’s own area.
Training Before You Sell Long-Term Care
Some states require long-term care training on top of the license. Minnesota, for example, requires an initial long-term care course of at least eight hours and at least four hours of ongoing training every 24 months, and the course must cover the state’s qualified long-term care partnership program (Minn. Stat. § 60K.365). Wisconsin set its initial course at no less than eight hours, two of them on Wisconsin-specific Medicaid and long-term care information (Wisconsin OCI bulletin, 2008).
Other states set their own hours, so confirm your training is current in every state you order before the first lead arrives. For the license itself, see our agent licensing guide.
How Long-Term Care Leads Are Generated
InsureLeads generates leads through organic search on our own insurance content and through managed paid search and social campaigns run for each client. Prospects submit their own details on our landing pages, where TCPA consent is captured with a TrustedForm or Jornaya certificate. We do not buy exclusive leads from third-party data brokers.
Every order starts with the states you are licensed in, because no fresh lead exists until a campaign is built; how it works walks through the launch, and how we source leads sets out each channel and the checks every lead passes.
Long-Term Care Insurance Lead FAQs
Prospects who asked about insurance to pay for long-term care: nursing home, assisted living or care at home. InsureLeads generates them for one agency’s states and sells each lead to that agency only.
They are priced on the Life Insurance row of our rate card: $65 for an exclusive real-time web lead, $90 for a contact-verified lead and $160 per interest-verified live transfer. Fresh orders launch at $2,500 and live transfers at $3,000. Aged long-term care leads are not available yet.
In some states, yes. Minnesota, for example, requires an initial long-term care course of at least eight hours and at least four hours of ongoing training every 24 months, covering the state’s long-term care partnership program. Check your own state’s rule before you order.
The federal Administration for Community Living estimates that someone turning 65 today has almost a 70% chance of needing some type of long-term care services and supports, and that 20 percent will need care for longer than five years. That page was last updated in 2020.
Yes. Exclusive web leads, contact-verified leads and live transfers each go to a single buyer and are never resold.