Your Brand. Your Ads. Your Exclusive Leads.
We build a dedicated landing page and run paid ad campaigns exclusively for your agency. Every lead is 100% yours — custom branded, never shared, fully managed.
Stop Competing for Shared Leads — Own Your Pipeline
Most insurance lead vendors sell the same lead to 3-5 agents. You are paying for a race you are statistically likely to lose. Custom exclusive lead campaigns flip the model entirely: we build a landing page under your brand, set up and manage your paid ad campaigns on Google and Facebook, and every single lead goes directly to you. No sharing. No competition. No middleman marketplace.
Think of it as hiring a lead generation team without the overhead. We handle the landing page design, ad account setup, keyword research, audience targeting, bid management, A/B testing, and ongoing optimization. You handle what you do best — closing deals and growing your book of business. Your ad spend goes directly to Google or Facebook from your own account, so you always know exactly where every dollar is going.
Whether you are a solo agent looking to generate 30-60 exclusive leads per month or an agency running a call center that needs 500+ leads weekly, our custom campaign service scales to match your goals. And unlike lead marketplace purchases, you own everything — the landing page, the ad account, the data, and the leads. If you ever leave, it all stays with you. Book a free strategy call to see what a custom campaign could look like for your market.
Campaign Pricing
One-time setup fee + monthly management. Ad spend paid directly to Google/Facebook from your account.
Standard consumer
Final Expense, Medicare, ACA/Health, Life and Mortgage Protection campaigns.
- Funnel and landing-page management
- Advertising management
- Creative testing
- Tracking
- CRM / webhook routing
- Weekly reporting
- Lead-quality feedback loop
- One monthly strategy call
Auto & Home
Auto and Home campaigns, where volume matters more than per-lead value.
- Funnel and landing-page management
- Advertising management
- Creative testing
- Tracking
- CRM / webhook routing
- Weekly reporting
- Lead-quality feedback loop
- One monthly strategy call
IUL, Annuity & Commercial Truck
IUL, Annuity and Commercial Truck — higher-value prospects, higher ad costs.
- Funnel and landing-page management
- Advertising management
- Creative testing
- Tracking
- CRM / webhook routing
- Weekly reporting
- Lead-quality feedback loop
- One monthly strategy call
Custom Campaigns vs. Marketplace Leads
Two different models for two different needs. Many agents use both.
| Custom Campaign | Marketplace Leads | |
|---|---|---|
| Exclusivity | 100% — you own the campaign | 100% exclusive per lead |
| Branding | Your brand & domain | InsureLeads branded |
| Lead Source | Your dedicated paid ads | Our organic content |
| Ad Spend Control | You control the budget | N/A — pay per lead |
| Pricing Model | Setup + management + ad spend | Pay per lead |
| Volume Control | Scale with ad spend | Based on availability |
| Ownership | You own page, account, data | Leads only |
| Best For | Agents wanting full control | Quick start, no setup |
| Time to First Lead | 5-10 days | Same day |
Why Agents Choose Custom Campaigns
Full ownership, full control, and leads that only you will ever see.
Your Brand, Your Leads
We build a custom landing page under your brand or a dedicated domain. Prospects see your agency name, your logo, your trust signals. No generic lead vendor branding — these are your leads from day one.
100% Exclusive — Guaranteed
Every lead generated from your campaign goes to you and only you. These are not shared leads from a marketplace. Your ad spend generates your leads — nobody else will ever receive them.
Full Ad Management
We handle everything: keyword research, ad copy, bid management, audience targeting, A/B testing, and ongoing optimization. You focus on selling — we focus on filling your pipeline.
Transparent Reporting
Full access to ad spend data, cost per lead, conversion rates, and lead quality metrics. You always know exactly where your money is going and what it is producing.
TCPA-Compliant Forms
Every landing page includes proper consent language, opt-in checkboxes, and compliance documentation. Contact prospects with confidence knowing the regulatory requirements are handled.
Optimized for Conversions
Landing pages are built using proven insurance lead generation templates with conversion rate optimization baked in. Fast loading, mobile-first, trust signals, and clear calls to action.
How Custom Campaigns Work
From strategy call to live leads in under two weeks.
Discovery & Strategy
We learn your verticals, target markets, budget, and goals. We research your competition and identify the highest-ROI keyword and audience opportunities.
Landing Page Build
We design and build a custom, high-converting landing page branded to your agency. Includes TCPA-compliant forms, trust signals, and mobile optimization.
Campaign Launch
We set up your Google Ads and/or Facebook Ads campaigns with researched keywords, targeted audiences, and optimized ad copy. Tracking pixels and conversion events are configured.
Optimize & Scale
We continuously monitor performance, A/B test landing pages and ads, adjust bids, and optimize for cost per lead. Weekly or bi-weekly reports keep you informed as we scale what works.
Why Agents Choose InsureLeads
We’re a newer, transparency-first lead provider — so instead of reviews we haven’t earned yet, here’s exactly what we commit to in writing.
Published, transparent pricing
Per-lead prices are on the page — no "request a quote" wall like most vendors.
Exclusive leads, never resold
Real-time web leads and live transfers go to one agent only.
TCPA consent on every lead
A TrustedForm or Jornaya certificate is captured at submission.
Invalid contacts replaced
Wrong or disconnected numbers are credited under our written replacement policy.
Month-to-month — no contracts
Test with a small order and scale only what performs for you.
All 50 states
County-level targeting across final expense, Medicare, life, ACA, and more.
Working with us already? Be one of our first reviewers — and see how we source every lead.
Custom Campaign FAQs
The setup fee covers custom landing page design and development, ad account setup and configuration, keyword research, audience research, tracking pixel installation, TCPA compliance implementation, and initial ad copy creation. This is a one-time cost — you only pay it once per campaign.
You do. The landing page is built on a domain you control (or we can register one for you). Your Google Ads and Facebook Ads accounts are created under your business name and email. If you ever decide to leave, you keep everything — the page, the ad account, the historical data, and all the creative assets.
Minimum ad spend varies by vertical group: $2,000/month for Standard consumer, $2,500/month for Auto & Home, $3,000/month for IUL, Annuity & Commercial Truck. Ad spend is paid directly to Google/Facebook from your own ad account — we never touch your ad budget. Insurance keywords on Google can cost $15-40 per click, while Facebook typically delivers leads at $8-25 each depending on vertical and geography. We recommend starting at the minimum and scaling once we establish your baseline cost per lead — usually within 30-45 days.
After the discovery call, landing page build typically takes 5-7 business days. Once the page is live and ads are launched, you can expect to see your first leads within 48-72 hours. It takes 2-4 weeks of data collection before we can fully optimize for cost per lead.
Our marketplace leads come from InsureLeads-owned organic content and are delivered from our shared pipeline. Custom campaigns are completely different — we build a dedicated landing page and run paid ads exclusively for your agency. You control the brand, the messaging, the targeting, and the budget. Every lead is 100% yours because the entire campaign is yours.
The engagement runs on a 90-day initial term, because a paid campaign needs that long to produce a usable baseline. After it, the management fee continues month-to-month with no long-term contract. You can pause your ads at any time and resume when ready. If you cancel, you keep your landing page, ad account, and all historical data. We ask for 30 days notice so we can properly wrap up optimization work.
We do not guarantee a specific cost per lead because it depends on your vertical, geography, competition, and ad spend. However, we provide benchmarks during the discovery call and work relentlessly to optimize toward the lowest sustainable CPL. Most campaigns achieve stable cost per lead within 30-45 days of launch.
Final Expense and Medicare perform exceptionally well with paid campaigns due to high search volume and strong buyer intent. ACA/Health performs well during Open Enrollment periods. Life Insurance and IUL campaigns work best with Facebook Ads targeting higher-income demographics. Auto and Home Insurance have lower CPLs but also lower commissions — volume is key for those verticals.