Jornaya LeadID
A competing consent-capture product (now part of Verisk) that generates a unique LeadID token documenting the consumer's interaction with a lead form.
Full Definition
Jornaya LeadID, now owned by Verisk, is an alternative to TrustedForm for documenting TCPA consent on web lead forms. Like TrustedForm, Jornaya places a script on the lead form that captures device, session, and form metadata at submission and returns a unique LeadID token. That token is stored with the lead record and can be independently audited for up to seven years. Jornaya is particularly common in mortgage and auto verticals and in larger lead networks that negotiated enterprise pricing. Many lead forms fire both TrustedForm and Jornaya simultaneously to satisfy every downstream buyer's compliance stack.
Example
A lead file delivered to an agent includes columns for phone, name, state, consent timestamp, TrustedForm URL, and Jornaya LeadID. During a compliance audit, the agent retrieves both certificates to prove the consumer's prior express written consent.
Related Terms
- TrustedForm — A consent-capture product from ActiveProspect that records a video-like replay of a consumer's interaction with a lead form as evidence of TCPA consent.
- Prior Express Written Consent (PEWC) — A TCPA-defined standard of consent requiring a signed, written agreement that clearly authorizes autodialed or prerecorded marketing calls and texts.
- TCPA (Telephone Consumer Protection Act) — U.S. federal law restricting telemarketing calls, autodialed calls, prerecorded messages, and text messages without prior express written consent.