InsureLeads Research
Data studies on U.S. insurance distribution — market demand, agent compensation, and lead economics. Citation-ready for agents, agency owners, journalists, and researchers.
State Insurance Market Report 2026
Comprehensive 50-state breakdown of Medicare, final expense, ACA, IUL, and multi-line insurance market opportunity. National overview, state table, top-10 deep dives, regional heatmap, and methodology.
Insurance Agent Compensation Analysis 2026
Income distribution by experience and vertical, first-year commission schedules, lead ROI benchmarks (CPL / close rate / CPA) by format, time-to-first-sale, and agent archetype buying guides.
How the InsureLeads reports are built
Both reports are data analyses, not controlled primary surveys. Each combines named public sources with InsureLeads' own operating data, and each report's methodology section names its sources and explains how modeled figures were derived.
| Report | Public sources | InsureLeads data |
|---|---|---|
| State Insurance Market Report 2026 | CMS, U.S. Census Bureau (ACS 2023 1-year estimates), NAIC aggregates, LIMRA, state insurance department filings | Lead-demand signals observed through March 2026 |
| Insurance Agent Compensation Analysis 2026 | BLS OES 41-3021, NAIC producer license counts, LIMRA 2024 retail life sales, CMS 2026 MA/Part D compensation rules, published carrier commission schedules | Lead-market data from Q1 2025 to Q1 2026, plus structured interviews with 40+ producers (January–March 2026) |
Before you cite a figure
- Read the methodology section of the report you are quoting before using a specific figure.
- Use the “Cite this report” block at the end of each report for the citation format.
- Treat close-rate, contact-rate and show-rate ranges as planning bands, not measured client results. How we model lead performance explains where those bands come from.