Datalot Insurance Leads
Datalot now trades as Centerfield Insurance Services. The old brand still draws about 1,600 US searches a month.
What is Datalot?
Datalot is now Centerfield Insurance Services, operating under Centerfield, LLC. It sells web leads, inbound calls and live transfers across auto, home, life, health, Medicare and commercial. It does not publish per-lead pricing, so every quote is a phone conversation.
Read from Datalot’s own site on 2026-08-27. Vendor terms change — confirm current pricing and exclusivity directly before you buy. 1,600/mo US searches for “datalot” (DataForSEO, 2026-08-27).
Datalot at a glance
| Factor | Datalot |
|---|---|
| Now trading as | Centerfield Insurance Services |
| What they sell | Web leads, inbound calls, live transfers |
| Verticals | Auto, home, life, health, Medicare, commercial |
| Exclusivity | Not published |
| Publishes pricing? | No |
| Minimum order | Not published |
| Ownership | Centerfield, LLC |
What happened to Datalot
Datalot's own domain now resolves to a site titled Centerfield Insurance Services (Formerly Datalot), and the operating entity is given as Centerfield, LLC (fetched 2026-08-27). The rebrand is corroborated independently by a 2026 P&C lead-buying field manual that lists the vendor as "Centerfield (formerly Datalot)". If you are searching for Datalot pricing, a Datalot login, or Datalot reviews, you are searching for a brand that has been folded into a larger performance-marketing group — which matters, because the reviews and forum threads you will find are describing the pre-rebrand company.
What Centerfield sells to agents
The product line is web leads, inbound calls and live transfers, spanning auto, home, life, health, Medicare and commercial. That call-and-transfer weighting is the part agents should register: this is a company whose core competence is routing a consumer to a phone, not delivering a form fill to a CRM. If your team is built to work inbound calls, that fits. If your team is built around speed-to-contact on web leads, you are buying the wrong side of their business.
Pricing: nothing published
No per-lead price, minimum order or contract term appears on the public site. That is the norm in this market rather than the exception — of the vendors profiled in this silo, most publish nothing — but it has a practical cost. You cannot compare a Centerfield quote against another vendor's without first getting on a call, and the number you are quoted is set by what the salesperson believes you will pay. When a vendor will not publish, the questions worth asking are the ones on our vendor checklist: what is the per-unit price, what is the minimum, what is the term, and what is the credit policy for a bad record.
What to ask before ordering
Most vendors in this market publish neither a price nor an exclusivity definition, so the evaluation happens on a call. These are the seven answers worth getting in writing before money moves — from Datalot or anyone else.
- What is the per-unit price at the volume I would actually buy?
- What is the minimum order, and is it a lead count or a dollar floor?
- Is the record sold once ever, or once per vertical?
- Is there a contract term, or can I stop after one batch?
- What is the credit policy for a disconnected number or wrong-party contact?
- What consent evidence comes with the record, and who is named in it?
- What happens to the record after my exclusivity window closes?
Frequently asked questions
Is Datalot still in business?
Yes, under a different name. The company now operates as Centerfield Insurance Services under Centerfield, LLC, and datalot.com resolves to that brand (verified 2026-08-27).
Does Datalot publish lead prices?
No. No per-lead price, minimum or contract term is published on the public site, so pricing is quoted by phone.
What kinds of leads does Datalot sell?
Web leads, inbound calls and live transfers across auto, home, life, health, Medicare and commercial lines.
Are Datalot leads exclusive?
The public site does not state an exclusivity model, so confirm in writing before ordering whether a record is sold once or shared.
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