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Whole Life Insurance

Permanent life insurance with fixed premiums, guaranteed cash value growth, and a guaranteed death benefit — the product behind most Final Expense sales.

Also known as: WL · Permanent Life · Ordinary Life

Full Definition

Whole life insurance is the oldest form of permanent life insurance. Premiums are fixed for life, the death benefit is guaranteed, and cash value accumulates on a guaranteed interest schedule (with potential dividends on "participating" policies from mutual carriers like Northwestern Mutual, MassMutual, New York Life). Whole life is the underlying chassis of most Final Expense products — simplified-issue senior whole life is a whole life policy with small face amount and streamlined underwriting. Mid-market whole life ($100K–$500K face) is sold to affluent households for estate planning and tax-advantaged wealth transfer. FYC commissions run 50–90% of annual premium on mid-market whole life and up to 115% on Final Expense whole life.

Example

A 35-year-old buys a $250,000 participating whole life policy at $3,400/year for cash-value accumulation and dividend reinvestment. Agent earns 55% FYC = $1,870.

Related Terms

  • Final Expense InsuranceSmall-face-amount ($5K–$40K) whole life insurance designed to cover funeral, burial, and end-of-life costs for consumers age 50–85.
  • Term Life InsurancePure-death-benefit life insurance covering a specified term (10, 15, 20, or 30 years), with no cash value and the lowest premiums of any life product.
  • IUL (Indexed Universal Life)A permanent life insurance product with flexible premiums and cash value growth tied to a market index (e.g., S&P 500) with a floor and a cap.
  • Simplified IssueLife insurance underwriting using a short health questionnaire with no medical exam, typically issued in 24 hours with small face amounts.

Where This Applies on InsureLeads

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