Planning bands, not our results. Any contact-, show-, close- or conversion-rate range on this page is a published planning band — an industry-typical range we publish so you can model a budget before you buy. These are not measured InsureLeads client outcomes: we hold no audited buyer-outcome dataset and publish no client outcome data. How we model lead performance.
Term Life Insurance
Pure-death-benefit life insurance covering a specified term (10, 15, 20, or 30 years), with no cash value and the lowest premiums of any life product.
Term Life Insurance: Full Definition
Term life insurance provides a death benefit for a specified term — 10, 15, 20, or 30 years — and pays nothing if the insured survives the term. Term premiums are the lowest of any life insurance product because there is no cash-value component and most policies expire without claim. Term is typically sold to 25–55-year-olds for income replacement, mortgage protection, or to cover children's college costs. Underwriting ranges from fully-underwritten (with paramedical exam) to accelerated underwriting (algorithmic, no exam) to simplified-issue term for higher premium cost. FYC commissions are low (30–75% on smaller face, 40–90% on mid-market) but volume can be high because acquisition cost is low and close rates are 10–20% on real-time term leads.
Term Life Insurance: An Example
A 38-year-old with a $400,000 mortgage buys a $500,000 20-year term policy at $28/month. Agent earns 75% FYC on $336 annual premium = $252. Term is often a loss-leader into IUL or whole life upsell.
Related Terms
- Whole Life Insurance — Permanent life insurance with fixed premiums, guaranteed cash value growth, and a guaranteed death benefit — the product behind most Final Expense sales.
- IUL (Indexed Universal Life) — A permanent life insurance product with flexible premiums and cash value growth tied to a market index (e.g., S&P 500) with a floor and a cap.