Planning bands, not our results. Any contact-, show-, close- or conversion-rate range on this page is a published planning band — an industry-typical range we publish so you can model a budget before you buy. These are not measured InsureLeads client outcomes: we hold no audited buyer-outcome dataset and publish no client outcome data. How we model lead performance.
STIR/SHAKEN
A caller ID authentication framework required of U.S. voice carriers to combat illegal spoofing and reduce robocalls.
STIR/SHAKEN: Full Definition
STIR/SHAKEN (Secure Telephone Identity Revisited / Signature-based Handling of Asserted information using toKENs) is a suite of FCC-mandated protocols for authenticating caller ID on IP-based voice networks. Originating carriers assign an attestation level to each outbound call — A (fully attested), B (partially attested), or C (gateway, not attested) — and terminating carriers use those signatures to display a "Verified" or "Spam Likely" label on the recipient's phone. Calls from unverified numbers, numbers with C attestation, or numbers appearing on robocall mitigation databases are increasingly blocked or flagged. For insurance dialers, STIR/SHAKEN compliance requires using a carrier that provides A-level attestation on owned DIDs, rotating numbers before spam flags accumulate, and registering numbers with free caller ID remediation services (Free Caller Registry, Hiya, TNS, First Orion).
STIR/SHAKEN: An Example
An agency's contact rate on outbound calls drops from 28% to 12% over six weeks. They discover their dialer carrier has been providing B-level attestation and several DIDs are flagged as "Spam Likely" on Verizon. They switch to an A-attested carrier and register DIDs with Free Caller Registry; contact rate recovers to 25%.
Related Terms
- DNC (Do Not Call) — A federal registry of phone numbers that have opted out of most telemarketing calls, administered by the FTC.
- Dialer (Predictive / Power / Manual) — Outbound calling software that accelerates agent dial volume — operating in predictive, power, progressive, or manual modes with very different TCPA risk profiles.
- TCPA (Telephone Consumer Protection Act) — U.S. federal law restricting telemarketing calls, autodialed calls, prerecorded messages, and text messages without prior express written consent.