Aged Lead
A previously generated inquiry sold weeks or months after creation, priced at $0.25–$15 depending on age and vertical.
Full Definition
An aged lead is a web-form inquiry that was generated in the past — typically 30 to 180+ days ago — and is being resold at a discount. Aged leads are cheap ($0.25–$2.00 for 90-day-old, $5–$15 for 30-day-old exclusive) and carry valid TCPA consent at the time of original capture. Contact rates are much lower than real-time leads (10–25%) because phone numbers age out, consumers lose interest, and many have already bought. However, because the cost per lead is 10–100× lower, ROI can still be strong for agencies with efficient dialers and well-designed follow-up cadences. Aged leads work best in Final Expense and Medicare (where the buying decision is recurring and life events keep triggering interest) and worst in auto (where the consumer typically bought within 72 hours).
Example
An agency buys 1,000 aged Final Expense leads at $0.75 each ($750 total). Dialing through the list, they contact 160 consumers (16% contact rate) and close 11 policies at $475 average first-year commission. Net: $5,225 revenue on $750 spend, a 597% return.
How Agents Apply This
The economics of aged leads depend entirely on dialer efficiency. An agency running a predictive or progressive dialer with a 6-touch cadence over 14 days typically extracts 3–5× more closes from the same aged-lead list than an agency dialing manually. Before buying aged inventory, calculate your break-even: at $0.75 per lead and a $475 average FYC, you need to close roughly 1 in 630 leads to break even — achievable for any disciplined dialer. Re-scrub aged lists against federal and state DNC registries immediately before dialing (the original consent predates current registrations). Avoid aged leads older than 180 days in ACA (OEP cycles change eligibility) and older than 90 days in auto (policies bind fast). Final Expense and Medicare are the two verticals where aged leads consistently return positive ROI even at 12+ months old.
Related Terms
- Real-Time Web Lead — A consumer inquiry submitted through an online form and delivered to the buying agent within seconds of form submission.
- Data Lead — A list of consumer contact records — often demographic or lifestyle-targeted — that may or may not carry marketing consent.
- Dialer (Predictive / Power / Manual) — Outbound calling software that accelerates agent dial volume — operating in predictive, power, progressive, or manual modes with very different TCPA risk profiles.
- Final Expense Insurance — Small-face-amount ($5K–$40K) whole life insurance designed to cover funeral, burial, and end-of-life costs for consumers age 50–85.